While Canada is the world's 6th largest music market, with 33,800 professional musicians, the live performance market is struggling with venues closing at an alarming rate across the country. This is best illustrated by the volume of well known Canadian musicians that have been forced to seek alternative employment to survive. Don't know about you ... but that pisses me off!

Increasingly Canadian consumer's are becoming homebodies with 52% of total annual entertainment revenues being spent in homeGlobally performance rights revenues average 14%, while in Canada, it's 11% and declining. Why? Because you aren't giving consumers what they want! 

Revitalization of the local live music scene requires a collaborative approach that unites government resources, musicians, industry and venue owners to more effectively understand, market and compete for Canadian consumer's entertainment dollars

Musicians need to be modern, multi media and embrace omni channel marketing to give your brand the attention it deserves while also giving your fans additional, potentially hundreds, of new revenue streams to help support you.  

We have a vision. We have a plan. Join us.