We are focused on revitalizing the local live performance business in Canada. While Canada is the world's 6th largest music market, with 33,800 professional musicians, the live performance market is struggling with venues closing at an alarming rate across the country. This is best illustrated by the volume of well known Canadian musicians that have been forced to seek alternative employment to survive.

Increasingly Canadian consumer's are becoming homebodies with over 50% of total annual entertainment revenues being spent in home. Globally performance rights revenues average 14%, while in Canada, it's 11% and declining. 

Revitalization of the local live music scene requires a collaborative approach that unites government resources, musicians and venue owners to more effectively understand,market and compete for Canadian consumer's entertainment dollars.

We have a vision. We have a plan. Join us.